BRAND DEVELOPMENT. We develop competitive brand strategies, including brand positioning, range architecture development, brand planning and implementation.
CATEGORY STRATEGY. Including market performance evaluation, identification and quantification of category growth opportunities and category strategy development.
INNOVATION. We offer innovation strategy development, workshop leadership and facilitation, concept and claim development, value engineering, brand design, packaging development and optimisation, launch planning, post-launch evaluation and course correction and cross-functional team leadership expertise.
RETAILER ENGAGEMENT. We are experts in developing and implementing customer sell-in stories, securing new listings, defining retailer investment strategies, developing joint business plans, influencing merchandising placement and optimisation communication in physical stores and online retail environments.
COMPETITOR RESPONSE. Development of competitor welcome plans, war game planning and facilitation, claim development, legal action planning, P&L modelling and investment guidance, pricing and promotional response, stop point modelling and action planning.
PRICING & PROMOTIONAL STRATEGY. Optimising base price, maximising promotional ROI, developing price increase rationale, development of gross margin accretive pricing strategies and tactics.
We provide comprehensive advertising and digital consultancy services.
COMMUNICATION STRATEGY. Our services include communication brief development, proposition development, idea generation and evaluation, developing consumer engagement strategies, media planning and leading consumer research.
STRATEGIC PLANNING. We provide strategic planning for brands and agencies.
DIGITAL STRATEGY. Including consumer journey planning, digital ecosystem creation, conversion funnel optimisation, media toolkit development, KPI setting and tracking, management of Google and YouTube media investment and ROI.
SOCIAL MEDIA STRATEGY. Our work spans social media campaign strategy, message optimisation, campaign idea development and evaluation, social media ecosystem development, social media toolkit development, KPI setting and tracking, Facebook, Instagram, Snapchat and Twitter recommendations, including most recent and anticipated platform updates, management of Facebook, Instagram, Snap and Twitter media investment and ROI.
COMMUNITY MANAGEMENT. Development of digital and social channel plans and on-going social channel management (including asset development, curation, copywriting, detailed executional toolkit, regulatory clearance, conversion driving strategies, maximising production efficiencies and client approval process management).
AGENCY SELECTION & LEADERSHIP. We run creative agency, media agency and production company competitive pitches and selection processes. We also provide on-going agency leadership services for our clients.
MARKETING DIRECTOR SERVICES. We provide outsourced board level marketing leadership, marketing team leadership and development, development and execution of brand plans, brand development leadership, agency selection and leadership, full P&L and budget responsibility and financial plan delivery, remedial course correction strategy and implementation.
PROJECT MANAGEMENT RESOURCE. Including expert project leadership across all areas of marketing and communication, business case development and financial leadership, leadership of cross-functional teams including R&D, Supply Chain, Packaging, Customer Development, eCommerce & Legal,communication development and agency leadership, stakeholder management and influencing.
